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Aligning the Specifications of Transparent LED Screens to Your Storefront Design
Maximizing Sizes, Shapes, and Cut-Outs for the Window Integration
Getting the right fit, is crucial for the installation of the transparent LED Displays alongside existing windows. Make sure to take all necessary measurements of the panes of glass, noting any architectural features like arches or support beams, that may require cut-outs. Custom-built panels will support almost any design shape or cut-out, particularly for slanted, and curved glass installations where the structural integrity of the glass is critical. There is also no drilling and mounting, so installations on heritage or rented buildings will incur no damage. Instead we utilize tensioned framing, which distributes the load so that the installation does not sag, while also allowing over 80% of natural light to pass. We also eliminate borders around the display for better visibility, and cut-in supports to improve aesthetics. For corner installations, we use triangular modules so that the corner relationship retains a seamless aesthetic, while also providing better light transmittance.
Deciding on Optimal Transparency (85-95%) for Visibility of Daylight and Branding
85% to 95% is the ideal range of transparency for a reasonable separation to ensure that the content stands out and does not overly contrast the setting of the store. Select 85% transparency if the store has a lot of direct sunlight because the content will be washed out with bright LEDs. 5000 nits of brightness are required by the store to be readable. For storefronts with direct sunlight, 90% to 95% transparency will be optimal during business hours because the monitors will not be noticeable in the setting. However, the monitors will stand out at night as a direct contrast and brightness will be added. There is also a factor of fog on the monitors that the retailer will want to test throughout winter and summer. If a winter day presents a fog, summer days would warrant a 5% reduction in fabric to maintain a branding consistency. Considering all of this means that promotional posters are out of the line of sight of the view of the store and do not obstruct how customers look into the store.
To Get Best Results: Brightness, Pixel Pitch, Sunlight Readability
Selecting Modules With High Brightness (≥5,000 nits) Helps With Always Visible Transparent LED Displays
Regular displays tend to disappear in the sunlight, and transparent LED displays are no different; They require a minimum of 5,000 nits of brightness to operate correctly. At 5,000 nits, displays offer sustain brightness and do not loose look-through visibility. With those displays, advertisements are visible even the strongest sunlight. South and west facing store locations are especially problematic due to extreme direct afternoon sunlight. If the display does not meet or exceed 5,000 nits of brightness, the display images tend to fade fast and customer engagement drops dramatically. We have collected data in various retail environments, and in the past year, we are seeing a 70% reduction in customer engagement.
Aligning Pixel Pitch (P2.5–P4) with Pedestrian Viewing Distance and Content Detail
For pedestrian-facing storefronts, pixel pitch (the distance between LEDs) defines image clarity in relation to viewer distance.
P2.5 and P3 (sidewalk-facing and storefront) pitches are ideal at a distance of 3 - 10 feet as they enable pedestrians to easily read details, such as product descriptions, and appreciate the product’s surface texture.
P3.5 and P4 pitches are more ideal at 10 feet and beyond as they offer the right balance between clarity and cost. These are ideal for high impact visuals.
Tighter pixel pitches (P2.5 and P3) are more suited for high impact visuals and quick read graphics, whereas wider pitches (P4) are more suited for street branding. Well-aligned pitch and viewing distance ensures without the risk of pixelation or blurring.
Retrofitting Without Renovation: Non-Invasive Installation for Leased or Heritage Retail Spaces
Modern window-mounted transparent LED displays are ideal for retailers looking for ways to modernize their advertisements while remaining compliant with the terms of their leases and the historical protection status of the buildings and their interiors. Retailers can use window-mounted transparent LED advertising displays to change their advertising messages at any time they want, which are placed directly in their windows. Installation is simple, non-invasive, and easily removable, as the window-mounted transparent LED advertising displays can be held in place by tension and magnetic systems. The window-mounted advertising displays are equipped with discrete housing units to preserve the visual aesthetics of the historical buildings. Once the initial installation is completed, the displays will require little, if any, additional maintenance or servicing. Although the displays will only obstruct approximately 5-15% of the window space, they can be fully covered when not in use. Window-mounted transparent advertising displays are perfect for use in temporary retail spaces and for holiday seasons and promotional events.
Driving Retail Engagement Using Dynamic Advertising on Transparent LED Screens
Clear LED screen technology offers a fresh way to use windows. Clear LED screens allow retailers to transform the static glass surfaces that typically get little to no engagement into active, engaging displays. These screens can display live, time-sensitive promotions. Real-time shopping behavior can be utilized as a promotional vehicle. The screens display promotions from the retailers connected to the screens, promoting in-the-moment offers to draw in customers. The retailer screen system continues to sync with live store inventory. When an item advertised on the screen sells out, the display changes to suggest alternatives. This trust, created by a direct connection between the digital display and live inventory, increases customer satisfaction. 75% of customers want to see live inventory sync in a store, according to the Retail Tech Journal.
Transactional messaging only touches the surface of the brand/customer relationship, whereas emotionally charged storytelling creates deep connections. Consider the emotionally charged stories that lead customers to fascinated by the brand. In these emotionally charged stories, rather than being passive participants, they become active participants. They engage with the brand through virtual fitting rooms, see the products in action, or get exclusive access to the production videos. For example, textile retailers can show the entire traceable supply chain of the textiles they sell. Tech retailers can demonstrate the functionality of the gadgets to the customers. These emotionally charged stories capture customers' attention. It has been found that customers interact with display screens 30% more than they do with passive display screens. The emotionally charged stories that lead to longer and more meaningful connections with the customers and the brand also lead to increased sales.
FAQ
1. What transparency level is recommended for transparent LED screens in storefronts?
The recommended transparency level for storefront LED screens is 85% to 95%. This range provides the best balance between the visibility of the content and the admission of natural light through the screens.
2. How bright should transparent LED screens be to remain visible in sunlight?
Transparent LED screens should be 5,000 nits or more. This ensures that the screens remain visible in direct sunlight.
3. Is it possible to install transparent LED screens in buildings of historical significance?
The answer is yes. Transparent LED screens are made to be installed in a non-invasive manner and can be used in historical locations and leased retail spaces.
