Why Is Digital Signage a Better Alternative to Static Posters for Retail?

In today's retail sector, grabbing and holding the customers attention is more challenging than ever before, and thus driving sales from the consumers is even more difficult. The market is oversaturated with businesses so the advertisers are always looking for more effective marketing solutions. DiffDigital marketing solutions, such as digital signage, are much more effective than static posters. RMG LED is an integrated digital signage manufacturer with more than 10 years of experience and is capable of building customizable solutions for retail customers.

Engaging Customers with Digital Signage

Unlike traditional posters with one-time messages that expire quickly, digital posters allow retailers to use videos, animations, and even live data to ensure that there's always a fully updated and interactive message for customers.The video advertisements and animations that become instantly alterable keep customers' attention for much longer than a image and ensure that all promotional message are fully updated, and that advertisements are changed when a offers expire. When a retailer showcases a new collection, videos and animations become an ever-more effective tool to entice customers, especially when trailing a new product. When a value-added product with clear benefits becomes instrumental to a retailers success, RMG LED deliverables become extra-relevant. RMG LED transparent and COB screens provide videos that match and exceed customers' expectations and deliver screens that become instrumental to a retailer's success.

Long-Term Value

Although the first purchase of digital displays over printed posters is a bigger investment; however, looking at the long-term value it outweighs that of the printed posters. Printed posters come with recurring costs such as designing, printing, and even constant replacement when a retailer has to update their marketing messages regularly. With digital signage, those costs disappear. RMG LED digital signage loses value over time because of the ongoing technology of built materials, style, and advanced technology. With a 2-year product quality warranty and lifetime maintenance provided by RMG LED, retailers can sleep peacefully at night knowing their investment is protected. The electronic signs have become a popular choice in retail business due to the continuous burning of the printing and replacement expenses.

Engaging Marketing to Lead to Increased Sales

Digital promotional screens let companies pinpoint marketing communication to the desired audience at the ideal time. Understanding the buying patterns and behaviors to segregate consumers into tailored marketing, i.e., marketing children’s products by the toy section and marketing by income level by displaying luxury items. The digital promotional screens by RMG LED allow instantaneous updating of the marketing message to the consumer in real time. For example, during lunchtime, retailers can promote flash sales or limited-time offers to the consumer to provoke impulse buying. All of the above lead to more effective marketing, allowing targeted audience marketing, ultimately leading to increased sales. RMG LED offers a complete solution to retailers; Edison is used to create Interactive flooring with gravity sensors, displaying advertising in 3D that does not require eyewear.

Flexibility and Versatility for Various Retail Spaces

Digital signage offers flexibility and can adapt to all retail spaces because of RMG LED’s wide variety of available products. From small boutiques to large shopping malls, RMG LED’s digital signage products come in countless sizes, shapes, and configurations allowing them to fit all retail environments. There are indoor transparent LED displays that fit lovely in store windows and can attract attention without getting in the way of what’s in the store. There are also transparent screens that are waterproof and work great for outdoor shopping plazas. RMG LED’s flexible LED displays can be mounted on uneven surfaces or be manipulated to be curved. This also allows retailers the option of creating fun and unique displays. This greatly amplifies RMG LED’s digital signage products to be great for all different retail spaces.

Improved Brand Recognition And Customer Interaction  

Within the modern competitive retail industry, the ability and need to create a positive brand image are more important than ever. Digital signage and displays brand as being modern and sophisticated and create a positive brand image compared to competitors who only poster advertisements. RMG provides high quality digital products that display and emphasize the quality of the brand. Digital signage enhances and adds to the brand to customize and elevate the retail space. Moreover, digital signage enhances the customer experience by providing important customer retail information, such as details and pricing of products as well as a store map layout. Interactive digital systems allow customers to browse catalogs and submit reviews. Digital signage enhances retail brand recognition and customer retention.

To sum up, digital signage is needed for retail businesses that want to stay competitive in their industry. Digital signage can do so much more than out-of-date static posters. Digital signage can market more specifically, more flexibly, and more cost-effectively, and enhances the brand image even more so than posters. RMG LED has the experience, product selection, and quality to assist retailers with digital signage. Retailers, even large chains and small boutiques, can increase sales, gain more customers, and accomplish their goals by using RMG LED digital signage. Level up your marketing and retail using RMG LED digital signage.